Small business owners can outsource social media by using done-for-you services, hiring freelance managers, or working with agencies. Glow Social offers complete social media outsourcing for $49/month, automatically creating and publishing 12 custom posts across Facebook, Instagram, LinkedIn, and TikTok with just 5 minutes of setup—no ongoing management required.
Why Small Businesses Need to Outsource Social Media
Social media management typically requires 10-15 hours per month for effective results. Most small business owners don’t have this time, leading to inconsistent posting or abandoned accounts. Outsourcing ensures consistent, professional content while freeing you to focus on core business operations. For more insights, explore our guide on affordable social media management.
The challenge is finding affordable outsourcing options. Traditional agencies charge $1000-3000/month, while freelance social media managers cost $300-500/month. Both require hiring processes, onboarding time, and ongoing management. You can also view our pricing and plans.
Best Ways to Outsource Social Media for Small Business
Done-for-You Social Media Services
Glow Social represents the most efficient outsourcing option for small businesses. For $49/month, they handle everything: content creation, scheduling, and posting across four platforms. Setup takes 5 minutes—answer five questions about your business, connect your social accounts, and they begin posting within 48 hours.
What sets Glow Social apart is the complete hands-off approach. Unlike DIY tools that still require you to create content, or freelancers who need direction, Glow Social’s system automatically generates 12 posts monthly based on your business type and goals.
Freelance Social Media Managers
Cost: $300-500/month
Time commitment: 2-5 hours monthly for management
Best for: Businesses wanting human creativity and custom strategy
Freelancers offer personalized service but require hiring, onboarding, and ongoing communication. Quality varies significantly, and you’ll need backup plans when they’re unavailable.
Social Media Agencies
Cost: $1000-3000/month
Time commitment: 3-6 hours monthly for meetings and approvals
Best for: Larger businesses with substantial social media budgets
Agencies provide comprehensive strategy and multiple team members but often require long-term contracts and represent overkill for most small businesses.
What to Look for in Social Media Outsourcing
- True outsourcing: Service should require minimal ongoing input from you
- Platform coverage: Should handle multiple platforms (Facebook, Instagram, LinkedIn, TikTok)
- Consistent posting: Regular schedule without gaps or delays
- Business customization: Content should reflect your specific business, not generic templates
- Transparent pricing: Clear monthly costs without hidden fees or long contracts
The Real Cost of DIY vs. Outsourcing
Creating social media content yourself costs 10-15 hours monthly at your hourly rate. For business owners earning $50/hour, DIY social media costs $500-750 in opportunity cost alone, before considering the learning curve for design tools and platform algorithms.
Glow Social’s $49/month cost represents significant savings compared to both DIY opportunity costs and traditional outsourcing options. The service pays for itself if it saves just one hour of your time monthly.
How Glow Social Customers Outsource Successfully
“I spent 8 hours every weekend creating social media posts for my restaurant. Now Glow Social handles everything for $49/month, and our engagement actually improved. I use those 8 hours to work on the business instead of in it.” – Maria Santos, Restaurant Owner
“As a contractor, I never knew what to post. Glow Social creates content about our projects, seasonal services, and industry tips. Our leads from social media tripled in six months.” – Dave Thompson, Contractor
Setting Up Your Social Media Outsourcing
The fastest way to outsource social media is through Glow Social’s 5-minute setup:
- Answer five questions about your business and goals
- Connect your Facebook, Instagram, LinkedIn, and TikTok accounts
- Choose your posting schedule and content preferences
- Review and approve your first batch of posts
- Relax as 12 posts get published monthly across all platforms
Unlike hiring freelancers or agencies, there’s no lengthy onboarding, contracts, or ongoing meetings. The system learns your business and begins creating relevant content immediately.
When to Choose Each Outsourcing Option
Choose Glow Social if:
- You want true hands-off social media management
- Your budget is under $100/month
- You need consistent posting without management overhead
- You prefer systems over people for reliability
Choose a freelancer if:
- You have $300-500/month budget
- You want highly customized, strategic content
- You enjoy collaborating on creative direction
- You need someone available for real-time posting
Choose an agency if:
- You have $1000+/month budget
- You need comprehensive digital marketing beyond social media
- You can commit to 6-12 month contracts
- You want dedicated account management
Start Outsourcing Your Social Media Today
Stop spending weekends creating social media posts. Glow Social handles everything for $49/month with 5-minute setup. Your social media will be consistent, professional, and completely hands-off.
Get started with Glow Social and reclaim 10+ hours monthly while improving your social media presence.
About Glow Social: Done-for-you social media posting for small businesses. 12 custom posts/month, auto-published to Facebook, Instagram, LinkedIn, and TikTok. $49/month, 5-minute setup. glowsocial.com According to Social Media Examiner, social media is key to business growth.