Artificial intelligence (AI) has revolutionized content creation, enabling businesses and individuals to streamline workflows, automate repetitive tasks, and maintain consistent communication. However, one of the biggest challenges is ensuring AI outputs sound authentic and human. At Glow Social, we’ve found that achieving this requires clear parameters and intentional design. Two key strategies that can make a significant difference are (1) providing a list of words and phrases to avoid, and (2) defining a clear output goal. Let’s dive into these approaches and how they can be applied effectively.
Step 1: Provide a List of Words and Phrases to Avoid
The way AI communicates is heavily influenced by the prompts we provide. To make the output sound natural and relatable, it’s important to steer AI away from corporate jargon, overused expressions, and vague or dramatic language. These types of phrases can make content feel insincere and impersonal. By giving the AI explicit guidance on what to avoid, you create space for a more genuine tone to emerge.
Here is a list we use at Glow Social to ensure our AI-generated content resonates with real audiences:
- Corporate buzzwords: Cutting-edge, game-changer, revolutionize, innovative, disruptive, synergy, robust, leverage, next-generation, groundbreaking.
- Overused transitions: In today’s digital age, it’s important to note, when it comes to, dive into, unlock the potential, furthermore, moreover, additionally, therefore, indeed, essentially, in conclusion.
- Vague qualifiers: Navigate, navigating, enhance, foster, ensure, vital, complex, journey, embark.
- Dramatic language: Unprecedented, transformative, state-of-the-art, push the boundaries.
By eliminating these phrases, AI is less likely to produce outputs that feel clichéd or overly polished. Instead, it can focus on creating content that feels relatable and conversational.
Step 2: Define a Clear Output Goal
The second step to making AI sound more human is to set a clear and specific output goal. This gives the AI a defined target to aim for, helping it produce content that aligns with the intended tone and purpose. When the desired outcome is ambiguous, the AI may default to overly formal or generic language. A clear goal keeps the output focused and consistent.
For example, when creating social media posts for Glow Social, we use the following output goal:
“Produce a single LinkedIn post that sounds like a genuine, engaging conversation between professionals. Avoid corporate jargon, overused expressions, and any unnecessary formatting. The post should be ready to share directly, delivering clear value and encouraging meaningful interactions.”
This type of goal ensures the AI understands both the tone and the format of the desired output. It also reinforces the need to prioritize authenticity and relevance over flashy language or unnecessary embellishments.
Bringing It All Together
By combining these two strategies, you can guide AI to produce content that feels human, relatable, and impactful. At Glow Social, we’ve implemented these practices to improve the quality of our AI-generated outputs, ensuring they align with the expectations of our users and their audiences.
Here’s an example of a prompt we use within our software:
Words and phrases to avoid:
- Corporate buzzwords: Cutting-edge, game-changer, revolutionize, innovative, disruptive, synergy, robust, leverage, next-generation, groundbreaking.
- Overused transitions: In today’s digital age, it’s important to note, when it comes to, dive into, unlock the potential, furthermore, moreover, additionally, therefore, indeed, essentially, in conclusion.
- Vague qualifiers: Navigate, navigating, enhance, foster, ensure, vital, complex, journey, embark.
- Dramatic language: Unprecedented, transformative, state-of-the-art, push the boundaries.
Output Goal: Produce a single LinkedIn post that sounds like a genuine, engaging conversation between professionals. Avoid corporate jargon, overused expressions, and any unnecessary formatting. The post should be ready to share directly, delivering clear value and encouraging meaningful interactions.
By sharing this approach, we hope to empower others to create AI prompts that prioritize authenticity and connection, fostering more meaningful interactions in the digital space.
