Make Social Media Easier with Glow Social Categories
If you run a local business, you know social media is important—but coming up with ideas can feel like a chore. That’s where Glow Social’s categories come in. They help you quickly find inspiration for posts, so you can focus on what really matters: connecting with your customers.
What Are Glow Social Categories?
Glow Social sorts post ideas into three simple groups:
- Offers – What you sell or services you provide.
- Behind-the-Scenes – A peek at how your business works.
- Authority – Showing why customers should trust you.
These categories match the way people naturally engage with businesses online. Some posts tell customers about deals, others let them see the real people behind the brand, and some help build confidence in what you do.
How to Use Categories for Quick Ideas
Stuck on what to post? Here’s how to use each category to spark ideas:
Offers: Share What You Sell
This is the simplest place to start. Think about:
- Current promotions or discounts.
- New products or services.
- Best-selling items and why people love them.
- Limited-time deals to create urgency.
Example: A bakery might post, “Fresh cinnamon rolls just came out of the oven—stop by before they’re gone!”
Behind-the-Scenes: Show Your Business’s Personality
People like doing business with people, not just companies. Try:
- Introducing your team (even if it’s just you!).
- Sharing a day in the life at your shop.
- How products are made or services are prepared.
- Fun or unexpected moments at work.
Example: A plumber could post, “Meet Joe—our go-to expert for leaky faucets. He’s been fixing pipes for 15 years!”
Authority: Build Trust with Your Expertise
Help customers see why you’re the right choice by:
- Answering common questions about your field.
- Sharing tips related to what you sell.
- Explaining how you solve problems for customers.
- Showing off certifications or special training.
Example: A hair salon might post, “Curly hair care tip: Use a wide-tooth comb when wet to prevent breakage.”
Mixing Categories Keeps Things Fresh
You don’t have to stick to just one type of post. A good mix keeps your page interesting. Try rotating between:
- An offer (like a weekend special).
- A behind-the-scenes look (staff introductions).
- An authority post (helpful advice).
This balance keeps customers informed, builds relationships, and positions you as the local expert—without overwhelming you with planning.
Where to Find These Ideas in Glow Social
Inside Glow Social, you’ll find ready-to-use prompts for each category. Just pick one that fits your business, customize it with your details, and you’re done. No staring at a blank screen trying to invent something from scratch.
The tool even suggests how often to post each type, so you don’t have to guess what works best.
Getting Started Is Simple
Here’s a quick way to try it today:
- Open Glow Social and look at the category suggestions.
- Pick one idea that feels easy to post about.
- Add your photos or details.
- Schedule or post it—done!
You don’t need to plan weeks of content right away. Start with one post, see how it feels, and go from there.
Social media works best when it feels natural, not forced. Glow Social’s categories take the stress out of posting so you can get back to running your business—and connecting with the people who keep it going.
Give it a try this week. Your next great post idea is already waiting for you.
