Creating Social Media Content That Works for Real Estate Agents
If you’re a real estate agent, you know social media can help you connect with buyers and sellers. But figuring out what to post can feel confusing. The good news? You don’t need complicated strategies. A simple approach using Offers, Behind-the-Scenes, and Authority (OBA) can help you create content that gets results.
Start With Offers (What You Help People With)
People follow real estate agents because they want help buying or selling homes. Your posts should clearly show how you can help them. Here’s how:
- Showcase listings with great photos and key details (price, location, special features)
- Share success stories – “Just helped the Smith family find their dream home!”
- Post about local market trends in simple terms – “Right now, homes in Springfield are selling faster than last year.”
Keep these posts straightforward. People should immediately understand what you’re offering and how it helps them.
Show the Human Side (Behind-the-Scenes)
People choose agents they like and trust. Let them see the real you:
- Share quick videos from property walkthroughs (no fancy editing needed)
- Post about your day – “Spent the morning researching schools for a client with kids”
- Show your local involvement – “Volunteering at the food bank today!”
These posts help potential clients feel like they already know you before they even call.
Build Your Authority (Show What You Know)
You’re the expert – help people see that without sounding like a textbook:
- Explain one simple tip – “Here’s what to check before an open house”
- Answer common questions – “Many clients ask about down payments – here’s the basics”
- Share neighborhood highlights – “This is why young families love the Maplewood area”
Keep these posts short and useful. You’re not giving a lecture – just sharing helpful nuggets of information.
Putting It All Together
Aim for a mix of these three types of posts. You might try:
- Monday: New listing (Offer)
- Wednesday: Quick neighborhood fact (Authority)
- Friday: Behind-the-scenes from your week
Don’t overthink it. The goal is to be consistent, not perfect. Even posting a few times a week can make a difference.
Remember, social media works best when it feels natural. Share what you know, show who you are, and keep it simple. Your ideal clients will notice.
You’ve got this! Every post is a chance to connect with someone who needs your help.
