How to Share What You Sell Without Pushing People Away
Let’s be honest—no one likes feeling sold to. But as a business owner, you still need to let people know what you offer. The good news? You can do this in a way that feels helpful, not pushy. Here’s how.
Start With What Your Customers Need
Instead of saying “Buy this now,” try focusing on the problem your product or service solves. For example:
- A hair salon: “Tired of frizzy hair in this humidity? Our smoothing treatment lasts 6 weeks.”
- A plumber: “Dripping faucet keeping you up at night? We can fix that in 30 minutes.”
This approach makes your post about helping, not selling.
Use Simple, Everyday Language
Avoid words that sound like a commercial. Instead of:
- “Premium quality” → “Made to last”
- “Limited time offer” → “Available this week”
- “Exclusive deal” → “Special price for locals”
Write like you’re talking to a neighbor.
Show It in Action
Photos and videos work better than just words. If you’re a baker, show your cookies fresh out of the oven with melted chocolate. A landscaper could share a quick clip of a tidy garden they just finished. Real examples help people imagine using what you offer.
Give a Clear Next Step
Tell people exactly what to do if they’re interested:
- “Text ‘BOOK’ to 555-1234 to schedule”
- “Stop by Tuesday-Friday 10-4”
- “Comment ‘DETAILS’ and I’ll send you pricing”
Make it easy—the fewer steps, the better.
Balance Your Posts
For every post about what you sell, share several that aren’t sales-focused. Talk about your team, share customer stories, or give tips related to your work. This keeps your social media interesting and builds trust.
Try This Simple Formula
- Identify a common problem your customers have
- Explain how you solve it
- Show proof (photo, video, or happy customer quote)
- Give simple instructions for how to get it
Here’s what that looks like for a pet groomer:
“Many dogs get itchy skin this time of year (problem). Our oatmeal bath soothes irritation while getting them clean (solution). Here’s Buddy after his appointment today (proof). Book online at www.example.com or call us at 555-6789 (next step).”
This method keeps your post useful while still making your offer clear.
You’ve got great things to offer your community. By focusing on how you help people rather than just making a sale, your posts will attract the right customers—the ones who truly need what you provide. Keep it simple, keep it real, and the results will follow.
