The “Free” Social Media Cost Calculator
Most business owners think doing their own social media is saving them money. Let’s find out how much your “free” marketing is actually costing you in lost billable hours.
If you spent an hour on client work or growing the business, what is that hour worth?
Include thinking of ideas, writing captions, making graphics in Canva, and posting.
Cost of Doing It Yourself
In wasted, non-billable time
Cost of Glow Social
Done-for-you AI content
The Hidden Cost of Social Media for Small Business Owners
Most business owners evaluate software based solely on the monthly subscription price. When you look at professional agency services ($2,000/mo) versus doing it yourself for free, DIY seems like the obvious choice.
But your time is not free.
If your hourly rate as a consultant, mechanic, dentist, or agency owner is $100/hr, and you spend 5 hours a week designing Canva graphics and writing captions, you are paying $2,165 a month in lost revenue to run your own social media.
How Done-For-You AI Changes the Math
Before Glow Social, the only way to get those 20 hours a month back was to hire a social media manager for $500 to $1,500. Today, AI-powered automation has bridged the gap.
For $49/month, Glow Social automatically generates 12 customized, industry-specific posts and schedules them across your Facebook, Instagram, LinkedIn, and TikTok. You reclaim your billable hours, and your business maintains a professional, consistent digital footprint.