Building Trust Without Creating New Content
Running a dental practice is busy work. Between patient appointments, managing staff, and keeping up with paperwork, social media can feel like just another chore. But what if you could build trust with potential patients without spending hours creating new posts?
That’s where the OBA framework comes in. Instead of stressing over new content, you can focus on sharing what already exists—your offers, your team, and your expertise—in a way that feels natural and builds trust over time.
Show What You Offer
People looking for a dentist often want to know two things: what services you provide and how much they cost. You don’t need fancy graphics or long captions—just clear, simple posts that answer those questions.
- Share a photo of your teeth-whitening service with a short note about pricing or special offers.
- Post about payment plans or insurance options to help patients feel at ease.
- Highlight a common procedure (like fillings or cleanings) and explain what to expect.
These posts don’t require new content—just a quick snapshot of what you already do every day.
Let People See Your Team
Patients trust people, not just businesses. Show the friendly faces behind your practice to make potential patients feel comfortable before they even walk in.
- Introduce a team member with a short, fun fact about them.
- Post a photo of your staff celebrating a birthday or a small win.
- Share a quick video of your office space so people know what to expect.
These posts take seconds to capture but help people connect with your practice on a personal level.
Share Your Knowledge
You don’t need to write long blog posts to show your expertise. Small, helpful tips can go a long way in building trust.
- Answer a common question (like “How often should I floss?”) in a short video or text post.
- Share a before-and-after photo of a patient (with permission) to show your work.
- Post a quick reminder about scheduling regular check-ups.
These simple posts position you as a helpful expert without requiring extra time or effort.
Keep It Simple and Consistent
The key is to keep it easy. Pick one or two ideas from above and post them regularly—no need to overthink it. Even one post a week can help build trust over time.
You’re already doing great work for your patients. Now, just share a little bit of that online so more people can find and trust your practice.
You’ve got this!
