How Cafes and Bakeries Can Share Their Daily Specials, Baking, and Coffee with Social Media
Running a cafe or bakery means juggling a lot—fresh ingredients, early mornings, and happy customers. Social media doesn’t have to be another complicated task. Instead, it can be a simple way to connect with customers and show off what makes your place special. Here’s how you can use the three key parts of social media—Offers, Behind-the-Scenes, and Authority—to highlight daily specials, baking, and coffee brewing.
Daily Specials: Make Them Easy to Find
Your daily specials are a great reason for customers to visit. Instead of just writing them on a chalkboard, share them online where more people can see them. Here’s how:
- Post a photo of the special with a short description. Keep it simple—what’s in it and why it’s worth trying.
- Mention if it’s only available for a limited time. This creates a little urgency.
- Ask customers to tag a friend who would love it. This helps spread the word.
This is your Offer—what you’re selling right now. It doesn’t need to be fancy, just clear and inviting.
Behind-the-Scenes: Show the Work That Goes Into Your Food
People love seeing how their food is made. A quick video of dough being kneaded or coffee being brewed can make your shop feel more personal. Try these ideas:
- Share a clip of your baker shaping croissants in the early morning.
- Post a photo of fresh ingredients laid out before baking.
- Show the espresso machine in action with steam rising.
This isn’t about selling something directly—it’s about letting customers see the care that goes into your work. It builds trust and makes your place feel special.
Authority: Share What You Know
You’re the expert in your kitchen. Sharing small tips or facts helps customers appreciate your skills. For example:
- Explain why you use a certain type of flour or roast for your coffee.
- Share a quick tip, like how to tell when a cake is perfectly baked.
- Answer common questions, like why sourdough takes longer to make.
This isn’t bragging—it’s just showing why your cafe or bakery stands out. People will start to see you as the go-to place for great food and drinks.
Putting It All Together
You don’t need to post every day or make perfect videos. Just pick one or two things to share each week—maybe a daily special and a quick behind-the-scenes moment. Over time, these small posts add up and help customers feel connected to your business.
Social media works best when it feels natural, not forced. Share what you’re already doing, and let people see the real, delicious work that happens in your shop. You’ve got this!
