Stop Chasing Followers—Do This Instead
Many business owners think social media success means getting as many followers as possible. But here’s the truth: having 10,000 followers who never buy from you is worse than having 500 followers who trust you and keep coming back. Instead of chasing numbers, focus on becoming someone people rely on in your field. That’s what the OBA method helps you do—show your expertise naturally.
Why Followers Don’t Equal Sales
It’s easy to get caught up in the follower count. But ask yourself: would you rather have a room full of people just watching you, or a smaller group ready to take action? Social media works best when people see you as the go-to person for what you do. That trust turns followers into customers.
Here’s why chasing followers often fails:
- Big numbers don’t mean more sales if those people aren’t interested
- Algorithms favor engagement over follower counts
- People buy from those they see as experts, not just popular accounts
How OBA Helps You Build Real Influence
The OBA method gives you a simple way to show what you know without sounding like a textbook. Here’s how it works for building authority:
- Offers: Share what you sell in a helpful way—not just “buy this” but “here’s how this solves your problem”
- Behind-the-Scenes: Show how you work so people see you’re the real deal
- Authority: Give useful tips that prove you know your stuff
When you mix these three things, people start seeing you differently. They don’t just follow you—they listen to you.
Simple Ways to Show Your Expertise
You don’t need fancy degrees or awards to be seen as an authority. Try these easy ideas:
- Answer common questions your customers ask
- Share small tips that make your customers’ lives easier
- Tell stories about how you’ve helped people
- Show your work process—people trust what they can see
The key is to be consistent. One expert post won’t change much, but doing it regularly builds your reputation over time.
What This Looks Like in Real Life
Imagine you’re a plumber. Instead of just posting “Call me for leaks,” you could:
- Show a quick fix for a dripping faucet (Authority)
- Share a photo of your organized work van (Behind-the-Scenes)
- Explain why regular checkups prevent big repairs (Offer)
This approach makes people think of you first when they need plumbing help—even if they don’t need you right now.
Start Small and Build
You don’t need to post every day or create perfect content. Begin with one or two posts each week that show what you know. Over time, this steady approach works better than chasing viral posts or random followers.
Remember, social media isn’t about being famous—it’s about being known for what you do best. Keep showing up as the helpful expert, and the right customers will find you.
You’ve got valuable knowledge to share. Start small today, and watch how people begin to see you as the person to turn to in your field.
