Show Your Expertise Without Being Pushy
People trust businesses that know their stuff. When you share what you know, you become the go-to person in your area. The good news? You don’t need fancy degrees or a huge following to do this. You just need to share helpful information in a way that feels natural.
Start With Common Questions
Think about what customers ask you most often. These questions are gold for showing your expertise. For example:
- A hair stylist might explain how often someone should get a trim
- A plumber could share signs that a water heater is about to fail
- A bakery owner might talk about why certain cakes cost more
Answer these questions in short posts, videos, or simple graphics. You’re not selling here – just helping.
Share Local Knowledge
As a local business, you understand your community. Use that to your advantage:
- If you own a garden center, post about what plants grow best in your area’s climate
- A restaurant could highlight local farmers who supply ingredients
- A real estate agent might explain neighborhood trends
This shows you’re not just running a business – you’re part of the community.
Tell Stories From Your Work
Case studies don’t have to be formal. Share quick stories about how you helped customers:
- “We helped the Smith family solve their drainage issues – here’s what we found”
- “This bride wanted a unique cake design – here’s how we made it happen”
Keep it simple and focus on the problem you solved.
Explain Industry Changes
When something changes in your field, tell people about it in plain terms:
- “New tax rules that might affect small businesses”
- “Why lumber prices have been changing”
- “Updates to food safety regulations”
This shows you stay informed and care about keeping customers updated.
Compare Options Honestly
People appreciate when businesses are transparent. You might create posts like:
- “When to repair vs. replace an appliance”
- “Budget vs. premium options for home painting”
- “What you get at different price points for car repairs”
This builds trust because you’re helping people make informed choices.
Keep It Regular But Simple
You don’t need to post every day. Even one helpful post per week adds up over time. Try these easy formats:
- Short videos answering common questions
- Before-and-after photos with quick explanations
- Simple tips related to your work
The key is consistency, not perfection.
Let Your Personality Show
People connect with real people. Share your thoughts in your own words – no need to sound like a textbook. If you make a mistake in a post? That’s fine. Correct it and move on. Being genuine matters more than being flawless.
You already know more about your business than most customers do. By sharing that knowledge in small, helpful ways, you’ll naturally become the trusted expert in your area. Start with one simple post this week – you’ve got this!
