Which Tool Helps You Use the OBA Framework Best?
If you’re a local business owner using social media, you’ve probably heard of Buffer and Hootsuite. These are popular tools for scheduling posts. But how do they compare to Glow Social when it comes to putting the OBA framework into practice?
The OBA framework (Offers, Behind-the-Scenes, Authority) helps you create a balanced social media presence that actually works for your business. Let’s look at how each tool supports this approach.
Scheduling Your Offers
All three tools let you schedule posts in advance, which is great for planning your Offers (the special deals or services you want customers to know about).
- Buffer is simple for scheduling basic posts
- Hootsuite has more advanced scheduling options
- Glow Social keeps it simple while reminding you to include clear calls-to-action in your Offer posts
The main difference? Glow Social is built specifically to help local businesses highlight their Offers without making them feel pushy or salesy.
Sharing Your Behind-the-Scenes Content
Showing what happens in your business day-to-day helps customers connect with you. Here’s how each tool handles this:
- Buffer and Hootsuite let you post photos and videos
- Glow Social includes prompts and ideas for behind-the-scenes content that actually works for small businesses
With Glow Social, you don’t have to wonder what to share – it guides you toward the kinds of real, everyday moments that help customers feel like they know you.
Building Your Authority
Establishing yourself as the expert in your area is important. All three tools can help, but differently:
- Buffer and Hootsuite help you share articles and industry news
- Glow Social helps you create simple, authentic content that shows your expertise without sounding like a textbook
Glow Social makes it easier to share quick tips and helpful information in a way that feels natural for a local business.
Which One Is Right For You?
If you’re a larger business or marketing team needing complex scheduling across many accounts, Buffer or Hootsuite might work. But if you’re a local business owner who wants to:
- Spend less time figuring out what to post
- Get better results from your social media
- Follow a simple system that works
Then Glow Social was made for you. It’s not just about scheduling posts – it’s about making social media actually help your business grow.
No matter which tool you choose, the important thing is that you’re showing up for your customers. Keep sharing your Offers, your stories, and your knowledge – that’s what really makes the difference.
