People don’t just buy from businesses—they buy from people they like and trust. That’s why showing the real, human side of your business (what we call “Behind-the-Scenes” or BTS) is one of the best ways to connect with your customers.
If you’re a local business owner, your personality and your team’s personality are already part of what makes your business special. BTS posts let you share that in a way that feels natural and welcoming.
Why BTS Posts Work
Customers love seeing what happens behind the counter, in the workshop, or at the office. It makes your business feel familiar, like a place they already know. Here’s why:
- It builds trust – When people see the faces behind the business, they feel more comfortable supporting you.
- It makes you memorable – A friendly, personal touch helps you stand out from bigger, impersonal brands.
- It sparks conversations – People love to comment on fun, relatable moments.
Simple Ways to Add Personality to Your BTS Posts
You don’t need fancy setups or professional videos. Just share real moments in a way that feels true to your business. Here are some easy ideas:
1. Show Your Workspace
Give a quick tour of where the magic happens. If you’re a baker, show your kitchen. If you’re a mechanic, show your garage. Keep it simple—just a quick video or a few photos with a caption like, “This is where we make it all happen!”
2. Introduce Your Team
People connect with people. Share short, fun introductions of your staff. A simple “Meet the team!” post with a photo and a fact about each person (like their favorite part of the job) goes a long way.
3. Share Small Wins
Did you just finish a big project? Did your team have a fun lunch together? Celebrate those little moments. A post like “Just wrapped up this custom order—so happy with how it turned out!” makes customers feel like they’re part of your story.
4. Go Live for a Minute
You don’t need a long, polished live video. Just turn on your camera for 30 seconds to show what you’re working on. A quick “Good morning! Here’s what we’re up to today” makes your page feel active and personal.
5. Tell a Quick Story
Did something funny happen at work today? Did a customer say something kind? Share it! A short, lighthearted story makes your business feel warm and inviting.
Keeping It Authentic
The key to great BTS posts is keeping them real. You don’t need to stage anything—just share what’s already happening in your business.
- Don’t overthink it – A quick phone photo is fine.
- Be yourself – If your business is laid-back, keep the tone casual. If you’re more formal, that’s fine too.
- Post regularly – Even one BTS post a week helps customers feel connected.
How BTS Fits Into Your Social Media
BTS posts are one part of a simple, balanced approach:
- Offers – What you sell (promotions, new products, etc.)
- Behind-the-Scenes – The people and personality of your business
- Authority – Showing your expertise (tips, advice, etc.)
Mixing these keeps your social media interesting and engaging.
Your Next Step
Try adding one BTS post this week. Pick something easy—maybe a quick team photo or a snapshot of your workspace. See how your customers respond.
The best part? These posts don’t take much time, but they make a big difference. Your business already has personality—now it’s just about sharing it.
You’ve got this!
For more information, check out our guide on affordable social media management or view our pricing. You can also learn more about social media trends on Forbes.
For more information, check out our guide on affordable social media management or view our pricing. You can also learn more about social media trends on Forbes.
For more information, check out our guide on affordable social media management or view our pricing. You can also learn more about social media trends on Forbes.
For more information, check out our guide on affordable social media management or view our pricing. You can also learn more about social media trends on Forbes.
For more information, check out our guide on affordable social media management or view our pricing. You can also learn more about social media trends on Forbes.