Turning Customer Conversations into Better AI Training
If you run a local business, you probably have customers talking about your products or services online. Maybe they leave reviews, post in local Facebook groups, or chat in forums. These conversations are gold for improving how AI tools can help your business.
What Are Branded Signals?
Branded signals are simply the ways people naturally talk about your business when you’re not in the room. It’s when someone says:
- “I love the haircuts at Main Street Barber – they always listen to what I want”
- “The breakfast burrito at Tina’s Cafe is the best in town”
- “We hired Joe’s Plumbing last year and they fixed our leak fast”
These real conversations show how actual customers describe what you do in their own words.
Why This Matters for AI
When training AI tools to help with your business (like writing social media posts or answering customer questions), feeding it these real phrases helps the AI sound more like your actual customers. Instead of generic business language, the AI learns to use the same words and phrases your happy customers already use.
How to Collect These Signals
You don’t need fancy tools. Just set aside 15 minutes each week to:
- Check your Google reviews
- Scan local Facebook groups for mentions of your business
- Look at forum discussions in your industry
Copy and paste the positive comments into a simple document. Look for patterns in how people describe what you do.
Using What You Find
Once you have a collection of these phrases, you can:
- Use them in your social media posts to sound more relatable
- Add them to your website where you describe your services
- Give them to any AI tools you use so they learn your customers’ language
This makes all your communications feel more natural and connected to how real people talk about your business.
Building Trust Through Familiar Language
When potential customers see you using the same words they hear from friends and neighbors, it builds instant familiarity. It shows you’re tuned in to what people actually value about your business, not just what you think they should value.
This approach works whether you’re making an offer, showing what happens behind the scenes, or establishing your expertise. The language comes directly from the people who know and love your business.
Keep listening to how your customers talk about you – their words are your best guide for connecting with more people just like them. You’re already doing great work, now let your happy customers help share the story.
