How to Create a Week’s Worth of Social Media Posts in One Sitting
If you run a local business, social media can feel like a never-ending task. Posting regularly takes time—time you’d rather spend serving customers or working on your business. But what if you could create all your posts for the week (or even the month) in one go?
Batch creating your social media content saves hours, reduces stress, and keeps your posts consistent. Here’s how to do it simply.
Start With a Simple Plan
Before writing or filming anything, decide what you’ll post about. A good mix includes:
- What you sell (Offers)
- What happens in your business day-to-day (Behind-the-Scenes)
- Helpful tips or knowledge (Authority)
For example, a bakery might plan:
- Offer: This week’s special pastry
- Behind-the-Scenes: Flour-covered hands shaping dough
- Authority: Quick tip for keeping cookies fresh
Gather Everything You Need
Once you know what you’ll post, collect:
- Photos or short videos (even from your phone)
- Any text you’ll use (like descriptions or captions)
- Links you want to share (like your website or booking page)
If you take a few minutes to snap extra photos during your workday, you’ll have plenty to choose from later.
Write All Your Captions at Once
Instead of writing posts one by one, do them all together. Keep captions short and friendly—like how you’d talk to a customer in person.
For Offers, say what it is, why it’s great, and how to get it. For Behind-the-Scenes, share a quick story. For Authority posts, give one clear tip.
Example for the bakery’s Authority post:
“Want your homemade cookies to stay soft? Store them with a slice of bread—the cookies absorb just enough moisture to stay perfect!”
Schedule or Save Your Posts
If your social platform lets you schedule posts (like Facebook or Instagram), set them up now. If not, save drafts or keep everything in a folder so you can post quickly later.
Make It Easier Next Time
After batching once, you’ll notice patterns—maybe certain types of posts work well, or you always forget to take photos of one part of your business. Adjust for next time.
Some business owners find it helpful to:
- Set a monthly reminder to batch content
- Keep a running list of post ideas
- Reuse popular posts with small updates
Keep It Balanced
Not every post needs to sell something. A good mix might be:
- 40% Offers (what you sell)
- 30% Behind-the-Scenes (your business life)
- 30% Authority (your knowledge)
This keeps your page interesting while still bringing in customers.
You’ve Got This
Spending an hour or two upfront means less daily stress about what to post. Your future self will thank you when you have content ready to go during busy weeks.
Start small—try batching just three posts this week. Once you see how much time it saves, you’ll never go back to last-minute posting!
