Finding the Right Mix: Keeping It Real While Using Tools to Save Time
Running a business means wearing many hats, and keeping up with social media can feel like just one more thing on the to-do list. You want to connect with customers in a genuine way, but you also need to be efficient with your time. The good news? You don’t have to choose between being authentic and using tools to help you stay consistent.
Why Authenticity Matters
People buy from people they know, like, and trust. That’s why showing the real you—your personality, your process, even the occasional mess—helps build relationships with customers. But posting regularly can be tough when you’re juggling everything else. That’s where a simple system like OBA (Offer, Behind-the-Scenes, Authority) comes in. It gives you a clear way to share your story without overthinking every post.
How Automation Can Help (Without Losing the Personal Touch)
Automation doesn’t mean turning into a robot. It just means planning ahead so you’re not scrambling at the last minute. Here’s how to keep it real while saving time:
- Batch your content: Set aside an hour or two to plan and create several posts at once. This way, you’re still sharing your voice, just more efficiently.
- Use scheduling tools: Tools like Glow Social let you set up posts in advance, so you stay visible even on busy days.
- Leave room for spontaneity: Schedule most of your posts, but keep space for quick updates—like a photo of your team celebrating a win or a customer’s kind note.
Balancing OBA with Authenticity
The OBA framework works because it’s flexible. Here’s how each part can stay true to your brand while using automation:
- Offers: Share promotions or services in your own words. Instead of generic ads, explain why this matters to your customers.
- Behind-the-Scenes: Show your workspace, your team, or how you make your product. These posts don’t need to be polished—just real.
- Authority: Share tips or answer common questions. Even if you schedule these, they still show your expertise.
Quick Tips to Keep It Personal
Even with automation, small touches make a big difference:
- Reply to comments in your own voice—no canned responses.
- Use photos or videos of real moments, not just stock images.
- Share stories about mistakes or lessons learned. People relate to honesty.
Putting It All Together
Think of automation like meal prepping: you plan ahead to make life easier, but you still get to enjoy the food. By batching content and scheduling posts, you free up time to focus on your business—while still showing up as yourself online.
You’ve got this! Start small, stay consistent, and trust that your customers will appreciate the real you—even if some posts are scheduled in advance.
