Making Social Media Easier With a Simple System
Running a business is busy enough without worrying about posting on social media every day. The good news? You don’t have to. With a simple system, you can plan ahead and let your posts go out automatically—without losing the personal touch that makes your business special.
A Simple Way to Organize Your Posts
Think of your social media content like a balanced meal. You want a mix of things that show what you do, who you are, and why people should trust you. That’s where the OBA framework comes in:
- Offers: Posts about what you sell or the services you provide.
- Behind-the-Scenes: Posts that show the people and work behind your business.
- Authority: Posts that share your knowledge and build trust.
When you use all three types of posts, your social media feels natural and helpful—not pushy or random.
How to Automate Without Losing the Personal Touch
Automation doesn’t mean sounding like a robot. It just means planning ahead so you don’t have to scramble for ideas every day. Here’s how to do it:
- Batch your content: Set aside an hour or two to write several posts at once. Mix offers, behind-the-scenes, and authority posts so your feed stays balanced.
- Use scheduling tools: Free tools like Meta Business Suite (for Facebook and Instagram) or free versions of apps like Buffer or Later let you schedule posts in advance.
- Leave room for spontaneity: Schedule most of your posts, but check in occasionally to reply to comments or share something unplanned.
What to Post for Each Type
Stuck on ideas? Here are simple examples for each category:
Offers
- A photo of your most popular product with a short description
- A special discount for the next week
- A before-and-after of your service
Behind-the-Scenes
- A quick video of your workspace
- A team member introducing themselves
- How you prepare for a busy day
Authority
- A tip related to what you do
- Answering a common question you get
- Showing how you solve a problem for customers
Keeping It Real While Saving Time
The magic of this system is that even though you’re planning ahead, your posts still feel genuine. People get to know your business without you having to think about social media every single day.
Try setting aside time this week to create and schedule a few posts. Start small—even five scheduled posts will give you breathing room. You’ve got this!
