AI Visibility Optimization
Get recommended by ChatGPT, Claude, Perplexity, and Gemini when prospects ask for solutions like yours
vs. Google traffic
ChatGPT for recommendations
AI recommendations
The Problem: Your Ideal Customers Are Asking AI, Not Google
When prospects ask ChatGPT "what's the best [your category]?" — are you mentioned?
If not, you're invisible to the fastest-growing source of high-intent traffic.
- ChatGPT traffic converts 6x better than Google (Webflow case study)
- AI recommendations are trusted more than ads or traditional search results
- Early-stage startups can win at AEO quickly (unlike SEO, which takes years)
- The long tail is much larger in AI than traditional search
But here's the catch: Most businesses have 0% Share of Answers — they're never mentioned by AI, no matter what questions prospects ask.
The Solution: Focus on The 5% That Actually Works
Most AI visibility work is wasted. Technical audits, page speed optimization, keyword stuffing — none of it moves the needle.
We focus exclusively on the 3 strategies that drive 95% of results:
- New Pages — Create topic landing pages for questions you haven't covered
- Content Enhancement — Fill gaps on existing pages, answer questions better
- Citation Optimization — Get mentioned by the URLs that AI models cite most often
We Build Intent By Targeting Personas & Journeys
Example: Small Business Owner Journey for Social Media Tools
Stage 1: Problem Aware
Persona: "I need to post more consistently on social media but don't have time."
AI Question: "How do I create social media content faster?"
Content Opportunities:
- How to batch create social media posts
- Social media content templates
- Time-saving social media strategies
Stage 2: Solution Aware
Persona: "I've heard about content generation tools but which one is best?"
AI Question: "What's the best social media tool for small business?"
Content Opportunities:
- Best social media tools for small business
- Social media tool comparison
- Hootsuite vs Buffer vs Glow Social
Stage 3: Product Research
Persona: "Can this tool actually do what I need?"
AI Question: "Does Glow Social have content ideas for my industry?"
Content Opportunities:
- Glow Social features guide
- Industry-specific content examples
- How the 196 Hook System works
Stage 4: Decision Ready
Persona: "Glow Social seems like the best solution for me."
AI Question: "How do I get started with Glow Social?"
Content Opportunities:
- Glow Social pricing and plans
- How to get started with Glow Social
- Glow Social free trial
Our AI visibility strategy maps your customer journey and creates comprehensive pages for EACH stage — capturing prospects wherever they are in their decision process.
What You Get: Full-Stack AI Visibility Service
Topic Research & Mapping
We identify your 10-20 core topics — clusters of 100-500 related Product Questions that prospects ask AI.
Deliverable: Topic map with question clusters and Share of Answers baseline (currently 0% for most businesses)
Product Question Filtering
Not all questions show products in AI answers. We filter for Product Questions only — questions where AI actually recommends solutions.
Result: Focus only on high-value questions that drive business outcomes
5-7 AEO Topic Landing Pages
Comprehensive pages (1500-3000 words) that target 100-300 questions each. Includes comparison tables, expert insights, and natural product mentions.
Example: "How to Create Social Media Content Faster: Complete Guide" targets 200+ question variations
Schema Markup Implementation
Article schema on every page. Organization schema on homepage. FAQPage schema where relevant.
Impact: Makes your content machine-readable for LLM indexing
Citation Mapping & Optimization
We identify the top 10 cited URLs for each Product Question, then execute outreach to get you mentioned by those URLs.
Strategy: Relationship building, data contribution, expert quotes, comparison content creation
5-7 MORE AEO Topic Pages
Expand coverage with competitor comparison pages, adjacent topics, and long-tail variations.
Total: 10-15 comprehensive pages after Month 3
Content Enhancement
Monthly updates to existing pages. Add new sections, answer more questions, keep content fresh.
Why: Freshness signals authority to LLMs
Share of Answers Tracking
Monthly testing across ChatGPT, Claude, Perplexity, Gemini. Track 10 Product Questions × 3 runs × 4 surfaces = 120 checks/month.
Dashboard: See exactly how often you appear and for which questions
Multi-Mention Strategy
Optimize to be mentioned 2-3 times in the same AI answer (owned + earned citations).
Result: Dramatically increases likelihood of being recommended
90-Day Roadmap
Month 1: Foundation
- AEO topic research & Product Question filtering
- Baseline Share of Answers audit (typically 0-5%)
- 5-7 comprehensive AEO topic landing pages
- Schema markup implementation
- Citation mapping for top 10 Product Questions
Target Share of Answers: 10-20% by end of Month 1
Month 2: Expansion & Citation Optimization
- 5-7 MORE AEO topic pages (competitor comparisons, adjacent topics)
- Outreach to top cited URLs (relationship building, expert contributions)
- First citations acquired (2-3 new mentions)
- Monthly Share of Answers tracking begins
Target Share of Answers: 25-35%
Month 3: Acceleration & Multi-Mentions
- Content enhancement on existing pages (add sections, answer more questions)
- 5+ citations acquired (mentioned by multiple top URLs)
- Multi-mention optimization (appear 2-3 times per answer)
- 2-3 new AEO topic pages
Target Share of Answers: 40-50%
Month 4-6: Dominance
- Monthly content updates (freshness)
- Ongoing citation optimization
- 2-3 new topic pages/month
- Share of Answers tracking & optimization
Target Share of Answers: 60-70%+ (dominant in your AEO topics)
Investment
3-month minimum commitment
- 10-15 comprehensive AEO topic landing pages (Month 1-3)
- Schema markup implementation
- Citation mapping & optimization
- Monthly Share of Answers tracking (120 checks/month)
- Monthly content enhancement
- 2-3 new pages/month ongoing
- Dedicated AEO strategist
- Monthly progress reports
ROI: Just 1 high-value client from AI referral typically covers 10-12 months of service
SCHEDULE FREE AUDITWhy This Works: The Technical Foundation
How LLMs Actually Work (RAG Process)
- User asks question → "What's the best social media tool for small business?"
- LLM runs search → Real-time web search (not 1+ year old training data)
- Search returns 10-20 URLs → These are the "citations"
- LLM reads all citations → Summarizes the content
- LLM suggests products mentioned most often across citations
The more citations mention you → The more likely the LLM suggests you
This is called RAG (Retrieval Augmented Generation). It's why AI visibility optimization works and why fresh content matters.
AI Visibility vs. Traditional SEO
| Strategy | Traditional SEO | AI Visibility (Our Approach) |
|---|---|---|
| Content Strategy | 100 thin pages targeting individual keywords | 15-20 comprehensive pages targeting question clusters |
| Keyword Research | Focus on search volume data | Product Question filtering (only questions that show products) |
| Citations/Backlinks | Domain authority, any link helps | Citation optimization (specific URLs that LLMs cite) |
| Technical Focus | Page speed, crawl optimization, technical audits | Skip Technical Optimization (wastes time, no impact) |
| Measurement | SERP position (1-10) | Share of Answers (% frequency across surfaces/questions/runs) |
| Time to Results | 6-12 months | 30-90 days (early-stage startups can win quickly) |
| Content Updates | One-and-done, rarely updated | Monthly enhancement (freshness signals authority) |
Case Study: Brand Strategist Achieves ChatGPT Citations in 60 Days
Client: Bethany M., Brand Strategist
Starting Point: 0% Share of Answers, never mentioned by any AI
Strategy:
- Month 1: Created 7 AEO topic pages on brand strategy questions
- Month 2: Citation optimization — got mentioned by Forbes and Entrepreneur articles
- Month 3: Multi-mention strategy — appeared 2-3 times in same answers
Results After 60 Days:
- Share of Answers: 35% (mentioned in 42 out of 120 monthly checks)
- Traffic from AI: 300+ visits/month
- New clients: 2 high-value clients directly from ChatGPT recommendations
"I was skeptical at first, but seeing my business recommended by ChatGPT when prospects ask for brand strategy help was incredible. The traffic converts so much better than Google."
What We Don't Do (And Why)
We Skip The 95% That Doesn't Work
Most agencies waste time on:
- Technical audits — Page speed, crawl analysis, indexation measurement (no impact on Share of Answers)
- Targeting informational questions — Questions that don't show products in answers
- Creating 100 thin pages — Volume over quality doesn't work for AI indexing
- Vanity metrics — Impressions, keyword rankings that don't drive business outcomes
We focus exclusively on The 5%: New Pages, Content Enhancement, Citation Optimization
This is why our clients see results in 30-90 days instead of 6-12 months.
Why Glow Social for AI Visibility
01. We Focus on What Actually Drives Growth
Rather than getting caught up in low-impact tasks (page speed audits, technical SEO), we focus on The 5% of strategies that drive 95% of results — turning AI visibility into a true growth channel.
By eliminating waste, we build velocity on what works, moving you closer to measurable ROI.
02. We Maximize Your Team's Time and Resources
Your team won't be bogged down by low-value busywork. We focus on high-impact initiatives that move the needle — and we can handle everything for you, freeing up your team entirely.
No more "should we be doing this?" questions. We execute, you see results.
03. We Execute Proven Systems That Drive Real Results
We use proven frameworks (topic clusters, Product Questions, Citation Optimization), data-driven tactics (Share of Answers tracking), and purpose-built tech to drive impact beyond vanity metrics.
We deliver results that matter: increased Share of Answers, traffic from AI, and actual customers.
04. You Unlock AI Visibility as a Scalable Growth Channel
Rather than abandoning AI visibility because "it's too new" or "we don't see results," you double down — capturing a massive TAM and driving long-term ROI with a proven, high-impact approach.
Early movers win. The competitive landscape is less mature than SEO. This is your window.
Frequently Asked Questions
How long until I see results?
First AI mentions typically appear in 30-60 days. Significant Share of Answers (40-50%) by Month 3.
Early-stage startups can win at AEO much faster than traditional SEO because the competitive landscape is less mature.
Why 3-month minimum?
It takes 90 days to reach critical mass: 15-20 comprehensive pages, 5+ citations acquired, and meaningful Share of Answers.
Month 1 is foundation, Month 2-3 is where acceleration happens.
What if I already have a blog?
Perfect! We'll enhance your existing pages (Content Enhancement) and create new AEO topic pages for gaps.
Most blogs have thin content targeting individual keywords. We'll transform them into comprehensive topic clusters.
Do you guarantee results?
We guarantee the work (15-20 pages, citation outreach, monthly tracking). We can't guarantee Share of Answers % because AI models evolve.
However, our clients typically see 40-50% Share of Answers by Month 3 when we execute our proven strategy.
Can I do this myself?
Yes! The strategy is straightforward: create comprehensive topic pages, optimize citations, track Share of Answers.
Most businesses hire us because consistent execution is hard. Writing 15-20 comprehensive pages while running a business is a 40-60 hour investment.
What industries does this work for?
Best for: SaaS, professional services, B2B, local businesses, e-commerce
Product Questions appear most often for: travel, commerce, local, tech, crypto
Less effective for: news, food (Product Questions less than 50% of queries)
Ready to Get Recommended by AI?
Schedule a free AI Visibility Audit. We'll show you:
- Your current Share of Answers (likely 0-5%)
- Top 10 Product Questions for your business
- Citation landscape (which URLs to target)
- 90-day roadmap to 40-50% Share of Answers
Or email us: hello@glowsocial.com