Ethical considerations of AI-generated content in the OBA framework

Using AI for Your Social Media: What to Keep in Mind

Many small business owners are turning to AI tools to help with social media content. It can save time and spark ideas. But it also raises good questions about how to use it the right way, especially when following the Offer, Behind-the-Scenes, Authority (OBA) approach.

Being Real Matters Most

People connect with businesses they trust. Even if you use AI to help write posts, your voice and values should still come through. Here’s why:

• Customers can tell when content feels robotic or generic.
• Your business has a unique personality—AI can’t replace that.
• Social media works best when it feels human, not like a machine wrote it.

Where AI Fits in the OBA Framework

Offers: AI can help draft promotional posts, but always check that details like prices, dates, and descriptions are accurate. Never let AI make promises you can’t keep.

Behind-the-Scenes: This area should always feel personal. If you use AI to help write captions for team photos or shop updates, edit them to sound like you—not a computer.

Authority: Sharing expertise builds trust. AI might help organize thoughts, but facts and advice should come from your real experience. Double-check any statistics or tips it suggests.

Simple Ways to Use AI Responsibly

1. Use it for ideas, not finished posts. Treat AI like a brainstorming partner.
2. Always review and tweak. Add your own stories, humor, or local references.
3. Never copy AI content word-for-word. Make it yours.
4. If sharing facts or stats, verify them first.

What to Avoid

Some AI pitfalls can hurt your business’s reputation:

• Posting incorrect details about services or products.
• Using stock phrases that don’t sound like your business.
• Making claims that aren’t true just because AI suggested them.

Finding the Right Balance

AI works best when it supports—not replaces—your creativity. Try this:

• Write most posts yourself, using AI only when stuck.
• For time-saving, use AI for rough drafts, then personalize them.
• Keep your most human content (like customer stories) 100% real.

Tools are here to help, but your customers follow you for you. The OBA framework succeeds when it feels genuine, whether you’re sharing an offer, a backstage moment, or your knowledge.

You’ve got this! AI is just a helper—your business’s heart is what makes social media work.