Why More People Are Skipping Google and Asking AI Instead
Not long ago, if someone wanted to find a local business, they’d open Google, type in what they needed, and scroll through the results. But things are changing fast. Now, many people are turning to AI tools like ChatGPT, Claude, or even voice assistants to get answers—and that changes how customers find businesses like yours.
How AI is Changing the Way People Search
Imagine someone needs a plumber. Instead of typing “best plumber near me” into Google, they might ask an AI tool: “Who fixes leaky pipes quickly in my area?” The AI gives them a short list of options, maybe even calling out specific businesses with good reviews. No ads, no endless scrolling—just a direct answer.
This shift matters because:
- People trust AI answers more than random search results.
- AI tools often summarize information instead of sending users to websites.
- Voice searches (like asking Siri or Alexa) are becoming more common.
What This Means for Your Business
If customers start finding businesses through AI instead of Google, you’ll want to make sure your business shows up in those answers. Here’s how:
- Be Clear About What You Offer – AI tools pull information from places like your website, Google Business Profile, and reviews. Make sure your services, hours, and location are easy to find and up to date.
- Encourage Happy Customers to Leave Reviews – AI often highlights businesses with strong ratings. A quick “If you loved our service, would you mind leaving a quick review?” can go a long way.
- Use Simple, Helpful Language Online – AI looks for clear answers to questions. Instead of saying “We provide top-tier plumbing solutions,” say “We fix leaky faucets, clogged drains, and broken water heaters.”
How to Stay Ahead
You don’t need to be a tech expert to adapt. Just focus on the basics:
- Keep your online info accurate and easy to understand.
- Share real examples of your work (like photos of a recent project).
- Answer common questions people might ask AI about your business.
This isn’t about replacing everything you’re doing—it’s about making sure you’re visible no matter how people look for you.
A Simple Way to Start Today
Try this: Ask an AI tool (like ChatGPT or Google’s Gemini) a question a customer might ask, such as “Where can I get a last-minute birthday cake in [your city]?” See if your business comes up. If not, check if your website or listings mention birthday cakes clearly.
Small tweaks can make a big difference in staying found—whether someone’s searching on Google, asking Siri, or chatting with an AI.
You’ve got this. The future isn’t about keeping up with every tech change—it’s about staying true to what makes your business great while making sure people can find you. And that’s something you’re already doing.