Social Media Is Changing – Here’s How to Keep Up
Social media isn’t staying the same. New tools, like AI, are popping up, and the way people use platforms keeps shifting. But here’s the good news: you don’t need to be a tech expert to keep your business relevant. A few small adjustments can help you stay ahead without feeling overwhelmed.
Why AI Matters for Your Business
AI tools can help you save time and connect with customers in new ways. For example, some businesses use AI to quickly answer common customer questions or create simple social media posts. The key is to use these tools to support your work, not replace the human touch that makes your business special.
Here’s how to start:
- Try AI tools for small tasks, like brainstorming post ideas or checking spelling.
- Always review what AI creates before posting – keep it sounding like you.
- Use AI to help with repetitive tasks, so you can focus on connecting with customers.
Staying Flexible as Trends Change
Platforms update their rules, and what works today might not work tomorrow. Instead of chasing every trend, focus on what stays the same: people want to see real, helpful content from businesses they trust.
Here’s a simple way to adapt:
- Keep an eye on what similar businesses are doing – but don’t copy, just notice patterns.
- When a platform changes (like Instagram favoring Reels), try the new format a few times before deciding if it works for you.
- Check your social media numbers every few months to see what’s working.
Mixing the Old and New
Even with new tools and trends, the basics still matter. The Glow Social framework – Offers, Behind-the-Scenes, and Authority – works because it focuses on what customers actually care about.
- Offers: AI can help you write clearer product descriptions or promotions, but the special deal itself still comes from you.
- Behind-the-Scenes: No AI can replace showing your actual workspace or team – this content builds trust.
- Authority: Share your real knowledge. AI might help organize your thoughts, but the expertise is yours.
Simple Steps to Try This Week
You don’t need to overhaul everything at once. Pick one thing to test:
- Use an AI tool like ChatGPT to generate five post ideas based on your last month’s content.
- Film a short video showing how you make your product or help a customer – no fancy editing needed.
- Look at your last 10 posts – do they balance Offers, Behind-the-Scenes, and Authority? Adjust if needed.
Change doesn’t have to be scary. By staying flexible and keeping your real business at the center, you can use new tools without losing what makes you special. Start small, see what works, and remember – your customers follow you for you, not for the latest tech trick.
You’ve got this!
