Make One Post Work Harder Across Different Platforms
Creating fresh content for every social media platform can feel like a full-time job. But here’s the good news: you don’t need to start from scratch each time. With a few small tweaks, you can take one strong post and adapt it to work well everywhere.
Start With Your Core Message
Before worrying about platforms, focus on your main point. Ask yourself:
- What’s the one thing I want people to remember?
- Does this show what I sell, how I work, or why I’m good at what I do?
- Would this make sense to someone seeing it for the first time?
Once you have this clear, you’re ready to adapt it.
Adjust for Each Platform’s Strengths
Different places online work best with different approaches:
For Facebook
This is great for longer explanations. Take your main idea and add a sentence or two about why it matters. If you’re showing something about your business, include a short story about why you do things that way.
For Instagram
Focus on strong visuals. Use the same photo or video across posts, but change the caption to match the platform. Keep text shorter here – one clear sentence often works better than paragraphs.
For LinkedIn
People here want to know how you solve problems. Add a bit about what you’ve learned or how this helps customers. This works especially well when showing your expertise.
For Twitter/X
Cut your message down to its most interesting part. Ask a question to start conversations. Even serious topics can work here if you make them quick and clear.
Small Changes Make a Big Difference
You don’t need to rewrite everything each time. Try these simple switches:
- Use a different first sentence to grab attention
- Swap the order of your points
- Change one key word to fit how people talk on that platform
- Add or remove details based on what works best there
For example, a bakery might post:
- Facebook: “Our morning routine starts at 4am to make sure your pastries are fresh. Here’s why we still mix dough by hand…”
- Instagram: “4am alarm? Worth it for these flaky croissants. #BakeryLife”
- Twitter: “Yes, we get up at 4am. No, we wouldn’t have it any other way. Fresh matters.”
Keep Track of What Works
Notice which versions get more comments or likes. Does your audience prefer short tips or longer stories? Do they engage more with questions or statements? Use what you learn to make future posts even better.
The goal isn’t perfection – it’s connection. By making small adjustments, you can share your message in ways that feel right for each place online, without starting over every time. Give it a try this week with one of your posts and see how it goes.
You’ve got great things to share – now you can share them in more places with less work.
